The filling in of the "Notify Party" field has always been a key focus.

There is a certain flexibility in filling out this column, but it also comes with corresponding risks that require our attention. When the "CONSIGNEE" field has already been completed with the specific name and detailed address of the importer, the "NOTIFY PARTY" can typically be marked as "Same as consignee," meaning the same as the consignee, or it can include the customs broker information designated by the consignee. However, in the case of a straight bill of lading, the requirements differ—the "NOTIFY PARTY" must be filled out with a genuine, specific entity that can be effectively contacted. Here, "To Order" must never be filled in, as it would prevent the shipping company from delivering the arrival notice.

The impact of filling out two types of fields incorrectly: Incorrect CONSIGNEE information primarily affects ownership of goods and customs clearance qualifications, with a common issue being the wrong tax ID number for the consignee. Meanwhile, errors in NOTIFY PARTY, such as providing an invalid phone number or a non-functional email address, directly result in no recipient receiving the cargo notice, which can later lead to additional costs like demurrage and detention fees.